How many logos can you name? Macdonalds? Nike? Apple? All huge multinational corporations with millions to spend on building brand recognition. Have a look at logos and see how they work – pay attention to the colour schemes and simple designs. You will probably also find that, although you couldn’t recall them immediately when you…
Tag: research point
Research point: Posters
Posters have a long and rich history documenting everything from boxing matches to Bollywood films, the Soviet Revolution to punk, encouraging young men to join the army to persuading women to buy bras. There are many collections in books in museums and galleries and on the internet. Find out more about your own particular areas…
Research point: Paperback books
Many hundreds of paperback books have been produced over the years. Look at as many variations as you can find to see how different publishing houses designed their covers and how the covers fit together as a series. Select a particular publishing house and describe their design style in your learning log. OCA Graphic Design:…
Research point: Magazine Layouts
In this research point I was asked to collect some magazines to see what works and what doesn’t in terms of layout. I don’t have access to many paper magazines and I didn’t want to buy any for the sake of this experiment, so I begun by looking at magazines online to see what I…
Research point: Vernacular typography
In this research point, I was tasked with collecting examples of vernacular typography. I first struggled with this, as I thought that vernacular typography always needs to be crude. Once I realised that this is not the case, I managed to gather quite a few examples where the typography is used to fill a certain…
Research Point
The alphabet is only part of a typeface that contains lots of different characters such as numbers, punctuation, mathematical and monetary symbols and ligatures. Ligatures are where two letters are combined together to make printing easier. Explore you computer keyboard to find some of the other characters. You will need to use your shift, alt…
Research Point: The History of Typography
Typography is a fundamental building block of graphic design. This form of visual communication has been developing and and evolving from the early scribing of the cave man to today’s emoji’s. The prehistoric era In the prehistoric era pictographs such as cave paintings were mankind’s first way of communication efforts, these were representing objects, activities…
Research Point: Software
What software do I have at my disposal, and what software do I need? I have the full Adobe Creative Suite, which includes all the tools I might need to be able to create designs. I also own an iPad Pro, and have Procreate for illustration and Bazaart for quick composition edits. What do I…
Graphic Design 