This assignment will consolidate the skills and knowledge you have gained from the projects and exercises so far. At this stage of your development it is important that you focus on research and gathering and evolving your ideas. The brief To create images which will be used within a campaign for a supermarket, to package…
Category: Part 2 – Key Steps in Illustration
Exercise: Visual metaphors
Collect as many examples of visual metaphor as you can find. Often metaphors are used within political and issue-based works to give complex or subtle ideas greater clarity. For this reason you are likely to trace them more easily within editorial contexts: newspapers and articles in magazines. Reaching retirement, Dreams of romance, Broken relationship, Censorship…
Exercise: Choosing content
Read the following extract and then answer the questions on the next page: The room was void and unquickened; it was like a room in a shop window but larger and emptier; and the middle-aged man who sat at the desk had never thought to impress himself upon what he entered every day. Comfort there…
Exercise: Using black and white
Produce a line visual around one of these words: Sea, Extraordinary, Building, Journey Through brainstorming you may decide to draw from an object or selection of objects or work in a more narrative way around a scene or idea. Ensure that the line visual you produce through visual exploration and development is very clear, employing…
Exercise: An objective drawing & A subjective drawing
Exercise: An objective drawing Shoe, Umbrella, Pair of trousers, Pair of glasses, Hat Take an item from the list above and explore it visually to become aware of its textures, physical qualities and function. What is the item for – what does it do? Using a pencil or fine liner do an objective drawing of…
Exercise: Exploring drawing and painting
Create a sketchbook with different kinds of coloured and textured papers. Use a variety of surfaces including rough textures such as sugar paper and heavy watercolour paper and smooth, shiny surfaces such as brown paper and cheap typing paper. Collect the sheets together in a binder or with a bulldog clip. Collect a range of…
Exercise: Using reference
Collect as much reference as you can find for the1950s period. Catalogue the information you find according to these categories: People and costume, Architecture and interiors, Art – painting, drawing sculpture, Graphic design – posters, books, typography, Advertising, Transport, Film and TV, Surface pattern and decoration. Be eclectic in your sources. Identify the visual qualities…
Exercise: Turning words into pictures & Making a moodboard
Exercise: Turning words into pictures Choose a word from the list and draw everything that comes to mind. Don’t be concerned about the accuracy of your drawing or the prettiness of it. Use your drawings as a form of visual shorthand. Have a broad range of materials to hand and during your visual brainstorm add…
Exercise: Spider diagrams
Create a spider diagram for each of these words: Seaside Childhood Angry Festival Try to remember your own experiences of these things even if you have only experienced them through TV, film or photos. Include a list of objects you associate with each word: list colours, use adjectives, textures, and subjects. If you get stuck…
Exercise: Writing a brief
Identify a piece of work by an illustrator whose work you find some connection with. You might, for example, choose a particular illustration because you admire its conceptual or narrative dimension. Now try to write the brief for the illustration you’ve chosen. Starting from the context in which the illustration is positioned, write the brief…
Graphic Design 