The brief is the following:

You have been asked to design a leaflet for an organisation, inviting people to to volunteer for a task. (You can choose the task for example, school governor, fundraising or building a community garden). In addition to a title the information has been broken down into four chunks each of about 120 words. You will also need to leave space for contact and address details.

Brief from OCA course material

I begin my exercise by doing some research on how other people have tackled creating folded leaflets.

Here are a few examples I really liked:

It may be a good idea to consider your distribution. If you will be delivering them through peoples letterbox or sending them out in the post, it might be a good idea to keep the size smaller. However if you will be delivering to people in person, it might a a good opportunity to use a larger folded leaflet to show off your design or logo!

https://whatprinters.weebly.com/blog/so-why-use-a-folded-leaflet-over-a-standard-leaflet

After looking at the different folding techniques, I wanted to give it a go.
I thought creating a call to action leaflet to clean up my local area would be a good starting point.

The problems I found with this folding technique, is that it doesn’t give very much space at all. It definitely didn’t give the 4 sides that the exercise is asking for, so I decided to create a few more to find the ideal layout for this.

I thought this second one is a little less playful, but left some areas for illustrations, and I feel like it would work better, however it still has the same amount of text. Maybe using larger paper and more intricate folding would work.

I found this amazing exploding card design which I really liked as it has a lot of pages. I’m not too sure how this would be possible to do in mass production though. I tried to recreate this by using A4 paper, and it turned out pretty interesting. I would certainly be intrigued.

I quite liked this exercise, It taught me that I should consider the end product before I create the layout for a design. It is quite interesting, and I can see myself using this in the future.