Exercise: Point of Sale Display

The brief is to create a Point of Sale display for Fruit and Vegetables to be seen from the street to attract more customers to this part of the shop. The final product is too be printed on A0 size, and has to be landscape. I drafted down my keywords as: Fruit Vegetables Fresh Eat…

Exercise: Too much or not enough information

In this exercise I needed to create a set of 2 posters for a local event, one with a lot and one with the bare minimal information. I found this local box match that is being held on the 8th March by the Belvedere Boxing Club. Details here.I’ve drafted a few ideas first to see…

Exercise – Visualising your ideas

The brief is the following: You have been asked to design a leaflet for an organisation, inviting people to to volunteer for a task. (You can choose the task for example, school governor, fundraising or building a community garden). In addition to a title the information has been broken down into four chunks each of…

Book cover exercise

The Brief The brief for this exercise was to create a set of book covers for some novels by H.G. Wells, to establish them as timeless fiction. I’ve gone on the book store on my phone to find out what titles there were, and selected a handful I could download as audiobook. I decided to…

Exercise: Working to a brief

These are extracts from briefs set as part of a student competition. Your task is to read and analyse them. Ask yourself: What are you being asked to do? How will the client will judge a successful outcome to the brief? What are the keywords? In addition log any other questions you would want to…